IMAGINE ...
“Supercharging” Your Coaching or Consulting
Practice, Attracting All The Clients You Can
Handle, And Significantly Boosting Your Income.

Make this vision a reality by becoming a certified

Dear Coaching or Consulting Colleague:

My name is Ford R. Myers and since 1992, I've been helping clients take charge of their careers, create the work they love, and earn what they deserve.

My career coaching practice skyrocketed after the 2006 publication of The Ultimate Career Guide™ (now in its 3rd edition).

I'd like to share this success with you, and help you create or grow your own career coaching practice using the same methods, tools, strategies, templates, and techniques that have made my clients so successful.

You're invited to join a select number of Ultimate Career Consultants™ who are certified to deliver this complete step-by-step career coaching system.

Your #1 Job as a Professional Coach or Consultant

As a coaching or consulting professional, your top priority is to get more clients, keep more clients, and keep clients longer (while helping them to achieve their career goals, of course)!

And the only way to do that is to deliver your services and your programs so that you are providing clients with TANGIBLE VALUE. This is your #1 job for your clients, and it's also the key to a successful, repeatable, and referable system for YOU.

A comprehensive career coaching system will earn you a very good living while also giving you much less stress, much more control, and a LOT more freedom and independence in your business – and in your life!

The Only Career Coach Training System that Can “Skyrocket” Your Income

Here are just a few examples of the tangible value you'll deliver when you become a licensed Ultimate Career Guide Consultant™. Your clients will:

What Exactly is a Career Coaching “System?”

It's simple – a career consulting system has the following characteristics:

How Do Clients Respond?

In a word, they LOVE it. Using a proven career consulting system is a true win/win for your clients and for you. Here's why:

• The system gives you more control
• The system gives clients more control
• Clients don't get discouraged or feel lost
• Clients can chart their own course
• Clients always see the next step in the plan
• Clients set the pace, so they can choose to:
• Speed up
• Slow down
• Revisit critical questions and tools as often as
  they wish

How Was The Ultimate Career Guide™ System Developed?

After working at all three of the major career management and outplacement firms, I learned first hand what worked, what didn't and why. Eventually, I left to start my own career consulting firm, because I knew that I could develop a program that would help my clients in a much more powerful, meaningful and lasting way.

So, that's exactly what I did, and the proprietary consulting process I created has consistently catapulted the careers of my clients to greater levels of success.

Over the years, I began to realize that I wanted to help more people than just the ones who were able to travel to my office to meet with me and my staff. I also wanted to help other career coaches who were just starting out – or who were already established and looking for a powerful, turnkey system they could use to drive their coaching practice to the next level.

I spent 15 years developing these career coaching processes and tools. Then I invested 18 more months and over $45,000 to “systematize” the program to the point where almost any client (with the right motivation, commitment, and follow-through) could use it to achieve their career goals. All this experience, knowledge, and track-record have been captured in The Ultimate Career Guide™ System, and now you can leverage it to generate the level of success you really want in your own practice.

Looking back to when I was starting-out as a Career Coach, a comprehensive, step-by-step system like this would have been absolutely invaluable to me. It would have cut years off my learning curve, and saved me tens of thousands of dollars in development costs. It didn't exist back then for me, so I created it for YOU!

How You Can Use The Ultimate Career Guide System

As a Licensed Ultimate Career Guide™ Consultant, you'll be able to use the system:

1. Individually with clients – it's  designed for clients to do independent, self-guided work even when you're not there
2. To supplement your career transition and outplacement programs (coaching, consulting, workshops, etc.)
3. As an in-depth “manual” for your career consulting process (including all the exercises, tools, templates, examples and forms you'll need)
4. As the basis for your speaking engagements, published articles, teleseminars, audio programs – and much more!

Remember, there's no need to spend months or even years developing your own career coaching system and materials – the work has already been done for you! For one low fee, you'll receive the complete program, training in how to use the system, and a lifetime license. Leveraging this material, you'll be able to do in-depth career consulting, offer career seminars, conduct career teleclasses or webinars, and sell premium career products – all of which will substantially boost your income and enhance your credibility as a career coach!

Not Sure if a “Systematic” Approach is Right for You?

How would you feel about a doctor who:

• Treated each patient differently
• Had no established protocols to work from
• Took the patient's advice on diagnosis and prognosis
• Only provided treatments the patient asked for
• Prescribed tests and drugs haphazardly
• Didn't use a reliable, consistent approach

Of course you’d feel very uncomfortable going to a doctor like this, so why should it be any different for your clients when they come to see YOU? Your clients will feel much more secure when they know that your career coaching is based on a solid, proven system. The bottom line is that using the programs and materials from The Ultimate Career Guide™ generates tremendous psychological value in the minds of your clients. Psychological value simply means that your clients will feel:

• Much better prepared
• Much more confident
• Fully-equipped for any future job search or career change

If your clients feel better about themselves, they'll obviously feel better about having worked with you! Let me be very specific here. Factors that enhance perceived psychological value in your career coaching clients include:

• Proven methodology
• Credible tools and resources
• Transfer of expertise “out of your head” and into their hands

Factors that decrease perceived value include:

• Haphazard process (improvising, or “making it up as you go”)
• Common, “everyday” tools (old photocopied resumes, cover letters, instruction sheets, etc.)
• Complete dependency on you as the Career Coach (instead of empowering your clients)

WARNING: If the psychological value isn't there, that's when clients get angry, upset, frustrated, and disappointed.

The Hard Truth

Forget about just “being nice” – your clients don't need a best friend or a “shoulder to cry on.” Sure, you'll always be supportive and helpful, but what your clients really need is results and a system to follow.

Even if your current approach is working OK, it will work much better to take your clients through an in-depth, proven system – as opposed to merely “counseling” them the same old way.

Most importantly for you, using this system allows you to make money with your expertise and processes, not just with your precious time and energy! Would you rather sell your time (which is very limited), or leverage a highly effective system (with no income limits?)

Outcomes for Career Coaches Using This System

When you integrate a turnkey career coaching system like The Ultimate Career Guide™ into your practice, you'll notice several things start to happen almost immediately. This system:

• Attracts better clients
• Commands – and justifies – higher fees
• Generates more referrals
• Makes it easier to retain clients longer
• Moves you from having satisfied clients to having successful clients
• Builds your reputation as a vital career resource
• Allows you to expand your business by hiring and training other coaches

Career Consulting is All About Trust

Let's face it: new clients are overwhelmed, scared, and confused. They're relieved when they see that you've got a step-by-step, clearly defined program.

Clients want you to lead them by the hand at every step – and with this system, you can do exactly that with a minimum of wasted time, effort, and energy. Relying on a proven system shows clients:

Progress is Critical

Most career coaching clients openly admit that they feel a bit “lost.” They need a blueprint. And to stay energized and motivated, they need to be able to see tangible, measurable progress every day and every week. With The Ultimate Career Guide™ consulting system:

• You can say, “Look at how far you've come”
• There will be relentless focus on forward movement
• Clients will feel totally justified in investing in your program!
  

Complete Career System for Coaches and Consultants

The Ultimate Career Guide™ training and licensing program gives you:

• A comprehensive “hands-on, how to” manual for your clients' career success
• An A-to-Z resource packed with step-by-step strategies and tactics that your clients can use immediately
• A “road map” that shows exactly what to do and how to do it
• Specific guidelines on what to say and how to say it
• A complete career coaching business “in a box,” including tools, templates, samples, forms, exercises, etc.
• Not only theory, but also practical application and implementation
• A detailed “checklist” that guides you step-by-step through this career coaching system with every client

What Do I Get as an Ultimate Career Guide™ Licensee?

As I mentioned, the program is 100% complete, and you get everything you need to start using The Ultimate Career Guide™ system immediately with your own career coaching clients. Indeed, the Ultimate Career Consultants™ licensing program enables you to successfully create an “instant business” in the Career Coaching field!

Here’s what you get when you become a Certified Ultimate Career Consultant™:

1. Four Training Tutorials (mp3 format). It’s like sitting down with Ultimate Career Guide creator Ford R. Myers for personal coach-the-coach training sessions. Listen to hours of detailed consulting guidelines and techniques that will help you quickly master the entire program and integrate all the material into your practice.

2. Web site promotional copy. You get pre-written web site copy that you can simply “drop into” your existing web site, telling clients all the benefits of working with you using this proven career success system.

3. Professionally produced binders complete with forms, tools, assessments, templates, and samples to use with your clients. You may order physical binders directly from us – or you may arrange for your own duplication and fulfillment using your licensed electronic version of The Ultimate Career Guide™.

4. Use of The Ultimate Career Consultants™ logo and brand identity. You'll receive logo graphics for web and print to certify that you are a licensee of The Ultimate Career Guide™. You may use these graphics on your web site and all other marketing materials.

5. An official certificate, designating you as a Licensed Ultimate Career Consultant™. This attractive document will be signed personally by The Ultimate Career Guide™ creator, Ford R. Myers – and you can hang it in your office for your clients to see.

6. A listing in the Ultimate Career Consultants™ Directory. Every licensee gets a free listing in our online directory with a headshot, professional biography and live link back to your web site.

7. Ultimate Career Consultants™ “boot camps.” Several times a year, you'll have the opportunity to spend 2 days in Philadelphia with The Ultimate Career Guide™ creator Ford R. Myers and his team. This intensive “boot camp” experience will walk you through every step of The Ultimate Career Guide™ process, demonstrate every tool and exercise, and teach best practices in the areas of marketing individual programs, landing outplacement clients, and running Ultimate Career Coaching Groups.

8. Ultimate Career Consultants™ teleseminars. Four times a year, you'll be able to participate in a conference call with The Ultimate Career Guide™ creator Ford R. Myers on a topic of special interest to licensees. Sample topics include coach “hot seat” sessions, open Q&A, proven marketing tactics, and advanced career coaching skills.

9. Instant career product inventory. You'll get master copies of Ford R. Myers' best-selling programs to resell to your clients or on your web site – and you'll keep 100% of the profits! These include:

1. The Ultimate Career Guide™ (hardcopy binder and CD version, or PDF format)
2. Audio CD of two popular “bonus seminars” (mp3 format)
3. The Ultimate Career Roadmap™ e-book (PDF format)
4. The Ultimate Career Toolkit™ e-book (PDF format)
5. The Ultimate Career Campaign™ e-book (PDF format)

10. Marketing and sales documents. You’ll get all the same marketing tools that Ford R. Myers and his team have been using successfully for years – including sales sheets, checklists, booklets, surveys, marketing forms, sample documents, and fee schedules. These materials will make it easy for you to engage more career coaching prospects and consistently “close” more clients.

And many more powerful, value-added resources! (Click here for a full list)

Everything listed above is included in your one-time licensing fee. The Ultimate Career Consultants™ program is just like a proven franchise – but WITHOUT the royalty payments, franchise fees or legal requirements! After your initial investment, you’ll NEVER incur any additional costs. No renewals, no fancy upgrades, no gimmicks. This is truly a one-time investment for a lifetime certification.

What is my Investment to Become a Licensed Ultimate Career Consultant™?

Your Ultimate Career Consultant™ certification could pay for itself with the first one or two clients you use it with! Typical fees charged by professional Career Coaches look like this – and yours could be much higher:

• 1-month program: $500 to $1000
• 3-month program: $3,000 to $5,000
• 6-month program: $6,000 to $8,000

Show Me the Money!

Let's take a look at your return-on-investment in The Ultimate Career Guide™ licensing program.

The totals above are impressive. In your first year alone, you could conservatively add more than $40,000 in new revenue for your one-time investment of just $4,500! And that’s just the beginning ...

I won't even bother calculating the following sources of potential revenue you could enjoy once The Ultimate Career Guide™ system is in your hands! You could earn:

• Professional speaking to associations or corporate groups: $2,500-$5,000 per event
• Group coaching series in person or via conference calls: $750-$1,500 per person
• Webinar or teleseminar programs: $99-$299 per person
• Outplacement consulting for organizations: $2,500-$7,500 per employee
• Career transition workshops for companies: $2,500-$7,500 per program
• Multi-day career trainings or weekend retreats: $1,000-$2,500 per person
  

100% Money-Back Guarantee  

With The Ultimate Career Guide™ system, and with you as their career coach, your clients will have all the tools they need to “supercharge” their careers! As an Ultimate Career Consultant™, you'll have a proven program that arrives ready-to-deliver.

You also get a 100% money-back guarantee. If for any reason you are dissatisfied with the Ultimate Career Consultant™ training and licensing program, just return all the materials within 30 days for a full refund. It's that simple, and there's no risk to you!

Who is Ford R. Myers?

Ford R. Myers is President of Career Potential, LLC. Since 1992, he has been providing professional services in career consulting, executive coaching, and assessment.

Ford has served on the staffs of three prominent career management firms – Right Management Consultants, Manchester, and Lee Hecht Harrison, where he was Vice President, Director of Professional Services.

After helping thousands of clients take charge of their careers, create the work they love and earn what they deserve, Ford created The Ultimate Career Guide™, the only comprehensive system for career management and job search.

Ford's education includes: a Bachelor's Degree in Communications, and a Master's Degree in Human Resource Development. He is a Certified Executive Coach, and has studied extensively with National Training Laboratories and The Coaches' Training Institute.

His articles have appeared in many major newspapers and national magazines. He has also been a featured guest on radio networks and television programs, including NBC-TV, Fox-TV, Comcast CN8-TV, Clear Channel Radio Network, CBS Radio Network, Infinity Radio Network, and Bonneville Radio Network.

As an established thought-leader in the Career Development field, Ford is now committed to helping other career coaches achieve their full potential and maximize their business success! For more information about Ford’s professional background, click here.

I look forward to speaking with you soon!

All the best,

Ford R. Myers, M.Ed.
Creator of The Ultimate Career Guide™
and President of Career Potential, LLC

1-888-714-5553 (Toll Free)